Search Engine Optimization (SEO) strategies vary from one niche to another niche. It’s not rocket science but it requires a proper strategy, consistency, and lots of follow through. In this article, I am going to clarify what business owners can expect when investing in an SEO campaign.

What Is SEO?

Search Engine Optimization (SEO) is not about just ranking keywords on Google’s first page or building tons of backlinks in pursuit of bringing visitors and close deals. With the proper SEO techniques, not only will your customers find your website, your customers will find exactly what they’re looking for at the time they’re looking for it.

Setting Up Realistic Expectations For An SEO Campaign

When designing an SEO campaign, think long-term. The biggest mistake most business owners make at the start is setting unrealistic expectations for the business’ marketing strategy.

Consider an SEO audit to assess the competition level. Set up your campaign strategy and budget based on the audit. Be reasonable, if a competitor is spending $5k per month then you should never expect similar results while spending only one-fourth of a competitor’s budget. Here are the checkpoints explaining what would be a reasonable expectation during different periods within the first year of launching an SEO campaign.

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Checkpoint 1: After the first month

At the beginning of the first month, make sure all of the tracking analytics that will help you understand your customers’ interest and behavior is set up to start collecting data. This information will help you determine the progress and will give you insight on which action you should take next to grow your business. At the end of the first month, you should have your SEO plan in your hand along with technical on-site optimization completed. Do not expect rankings in this period.

Checkpoint 2: After three months

This is the first checkpoint to assess progress and evaluate your SEO strategy. After three months, you should be able to see some improvements in organic traffic and rankings. You should ask your SEO specialist to provide a three-month report along with monthly reports. If there is no improvement in your rankings and traffic then it’s time to reevaluate your SEO strategy.

Checkpoint 3: After six months

After six months of consistent implementation, you should be on the first page for most related search terms. Also, there should be some improvement in organic traffic. You can view your website’s traffic in Google Analytics. After this period, you should be certain whether or not your SEO and content marketing strategies are working.

What if your rankings and traffic haven’t improved? First, you need to determine if there are fluctuations due to different algorithm updates. If you don’t see any traffic or rankings improvement within six months then it’s time seek explanation reevaluate everything from the beginning.

Checkpoint 4: After one year

At this stage, you should have your rankings and regular flow of organic engaging visitors. Now, it’s time to calculate your ROI (Return on Investment).

growth calculation graph for an SEO campaign
ROI calculation graph for an SEO campaign

Here is an example of the outcome of a project I did for a client from July 2017 to Mar 2018.


  • Visitors per month at the beginning (July, 17): 14
  • Avg. CPC= $3.5
  • Total traffic cost per month: $49


  • Avg. monthly visitors after 6 months (Dec, 17): 777
  • Traffic cost per month (after 6 months): $2719
  • Total Estimated Traffic Value (In 9 Months) = $24,471
  • Total Investment (In 9 Months) = $10,000
  • ROI based on traffic cost= {($24,471-$10,000)*100/10,000}% =144.71%
  • 140% ROI means, if client invest x, he has earned 2.4x in return.
  • N.B: The client website is still getting benefits from the campaign and hence the ROI is still increasing.

SEO is continuously evolving with the updates in search engine algorithms. A great SEO strategy will improve rankings and increase brand value without the need to worry about Google algorithm updates. The August algorithm update along with all the other updates from the past few months have a negative impact on many websites. With a long-term SEO strategy you can gain traffic significantly, but your SEO must learn to adapt to new trends so that your business continues to grow.

IS An SEO Campaign Suitable For Your Business OR Company?

You need to determine first whether an SEO campaign will be suitable for your goals. Consider these questions:

  • Do I have the time it requires? (6-12 months) If no, then SEO is not for you. The client example I have mentioned above continued their online marketing campaign for just over six months and saw significant ROI.
  • Can I invest more or equally as my competitors are doing continuously? Let’s say you can invest equally then SEO is perfect for you. But if you can’t spend anything close to what your competitors are spending then you will have to set your expectations differently.
  • Are my expectations suitable for my monthly budget? Let’s say, your competitor is investing $2,000 per month but you would like to get the same for $500 per month. That is not possible at all. So, your monthly budget must be optimal after discussing with the SEO provider.
  • Do I need quick business leads, such as within one week? If yes then SEO is not for you. Consider paid advertising (PPC) for quick leads. But, remember, PPC will never bring any long-term effect.

This article was originally published on Upwork on November 13, 2018.

Whether you have an SEO or Digital Marketing Agency, Web Design & Development Companies, Multimedia Production Firms, we are here to get the work done and we will be your trusted SEO partner. Checkout About Our White Label SEO Services.

Things changed. After the Google Algorithm Update August 2018, you might want to check your online marketing strategy. In this article, I will share my insight on the future of SEO and how you can secure your website in accordance with google updates.

A Strategy that is focused mainly on ranking keywords is not a healthy practice for modern digital marketing. Along with focusing on every relevant keywords, Build your brand value. Branding has now become far more important than ever.

The 8/1 update along with all other updates from the past few months many websites has been impacted badly. Has your site traffic dropped by these updates? If yes, then keep reading.

What is a broad core algorithm update?

As we know, there’s over 200 signals Google uses for ranking websites on search results. Some have more importance than others. A broad core algorithm update is the change in importance, order or values of different ranking signals.

Google updates the search algorithm numerous times in a year. Most updates are minor but all the major updates have a specific purpose. For example, penguin was focused on link spam, pigeon was focused on local search spam and panda was focused on content spam.

What to learn from Google Algorithm Update August 2018 (Google medic update 2018)?

According to Google, 

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

But there’s always some scope of improvement. Google is highly focused on user experience(UX) in last couple of years. Think about the machine learning algorithm updates. Google machine learning algorithm continuously collects and processes user data at the site and query level to produce the best result.

Besides, to my understanding, Google is gradually decreasing the value of “links” in general. What’s your take on this? Let me know in the comments.

What Google wants is significant and long-term improvements for better user experience with a better search result corresponding to the query. Focus and Make Necessary Improvements on the following 5 Important Steps to keep up with Every Google Update:

  1. Technical SEO: On-Page Optimization
  2. Quality of Content
  3. Relevance of Information
  4.  User Experience (UX) Improvement
  5. Relevant Backlinks

On-page optimization

Technical On-Site SEO is now far more important than off-page (Link Building) SEO. Many sites failed to implement proper on-page SEO techniques. They are missing the juiciest part of online marketing and showing low performance in the SERPs. Here is the checklist for on-site optimization:

  • Meta title tag
  • Meta description
  • URL structure
  • Heading tags (H1 to H6)
  • Internal linking
  • Schema markups
  • Image alt texts
  • Rel canonical tag
  • Sitemaps
  • Robots.txt
  • Error response codes
  • Social media profiles integration

Learn details from my article on On-page optimization.

P.S: Avoid redirecting all 404 pages to home page. Use 301 redirection to the relevant page only.

Quality of content

Google is asking us to build quality content for users all along. So, analyze how users are interacting with your current content.  

Find out

  • Why it is failing to attract the users?
  • What information the users are looking for?
  • What is it that you’ve missed?

Then proceed accordingly.

In my opinion, good quality content should contain the following virtues:

  • Informative (No Exaggeration)
  • Relevant (To the point, No new ideas)
  • Authoritative
  • Trusted reference for statistical data
  • Attractive call to action

Bad contents are those which generally have one or more of the following disorders:

  • Purely promotional intent
  • Disruptive (Lack of natural flow)
  • Scattered ideas (Not highlighting the main idea)
  • Unverified or misrepresented data

Relevance of information

Relevant information is deeply connected with effective communication. Let’s assume someone is searching for “what is plantar fasciitis?”. The top result (HealthLink BC) offers the following complementary information-

  • What causes plantar fasciitis?
  • What are the symptoms?
  • How is plantar fasciitis diagnosed?
  • How is it treated?
  • How long will it take for the pain to go away?
  • Frequently Asked Questions

When you compare this page with others from the search result, you can see the difference clearly. The content presented here is more likely to satisfy the query of the users. There are some high authority sites (such as WebMD and Mayo Clinic) which are ranked below. It’s because their pages lack relevance to the query compared to the health link BC page.

User experience (UX) improvement

User experience (UX) improvement covers a lot of factors to make a website easy to interact for users. Generally, the things you need to pay attention for UX improvement are the followings:

  • Faster page load time
  • Plain and simple website structure
  • Well defined navigation structure
  • Interactive mobile-friendly user interface
  • Increase the readability of content (Bullet points, font size, spacing & paragraph size)
  • Engaging call to action

For continuous improvement of your re-designed site, watch your users and make further changes accordingly.

Relevant backlinks

When it comes to linkbuilding, most SEOs always look for high DA or high DR irrespective of relevance. As I stated earlier, “Google is gradually decreasing the value of links“. But the value of quality links can never be ignored. 

My advice will be,

  • Focus on quality over quantity
  • Stop counting No-Follow and Do-Follow links
  • Stop looking for exact matched anchor text links
  • Stop worrying about 3rd party link quality metrics.
  • Focus on getting backlinks from related websites

To determine the quality and relevance of a website,

Check the backlink source If-

  • It is publishing relevant content regularly.
  • It is getting good amount of organic traffic.
  • Users are interacting with their content.
  • The link can bring referral traffic
  • The link are published through editorial review process.

Final words

Today’s SEO is more than just ranking keywords. It is all about thorough research, building strategy according to user demographic and implementation. Patience and consistency is very important for both bBusiness owners and SEO professionals. SEO is continuously evolving with the updates in search engine algorithms. A good SEO strategy helps improve SERPs as well as increase brand value for long-term success. 

So, What do you think? Feel free to give your feedback and share your thoughts.

SEO Fix for Google Algorithm Update August 2018 (Infographic)

Google Algorithm Update August 2018

Google doesn’t follow “no-follow” links, but no-follow links are still valuable for search engine optimization. Both no-follow and do-follow links are important to build a natural backlinks profile. Anyway, Google does index some no-follow links.

There are many SEO professionals who would argue with me about this but here are my facts-

Wikipedia, Quora-like site offers no-follow links but Google still does index them.

How To Choose The Right Type of Links?

According to Google Support,

In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it’s important to note that other search engines may handle nofollow in slightly different ways.

Important point:

“The target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap.”

Let’s say,

Anchor/Target URL- A

Backlink Source URL-B

3rd Party URL-C

Google will index those links If:

  • Target links “A” got a backlink from another site for example, this Wikipedia page (B). Google will index this backlink from that wiki page if “B” got a Do-Follow link from “C”. This Wikipedia page surely got many do-follow links from other sources. In case of reputed website like Wikipedia, Quora, and some edu., govt. sites Google treat those special.

According to search quality evaluator guidelines:

A note about Wikipedia: in general, the website has a good reputation and is an extremely popular resource that is generally valued for accuracy. However, there is no single author or organization that vouches for the accuracy of Wikipedia articles, and the quality of pages varies.

Same for Quora, Yahoo Answers, and so many others.

  • “A” get clicks from “B”
  • “B” get shares

On September 9, 2013 – Matt Cutts said that

Typically, No Follow links cannot hurt your site.”

This means, No Follow links can hurt your website in some cases.

I found an interesting stat on LinkResearchTools (LRT) by Christoph C. Cemper, 

Google have checked a total of 4,649 spam link examples for 854 domains could be collected from the period between August 16, 2013, and July 2, 2014. with the Link Check Tool (LCT) to measure the status of the links as of July 2, 2014. The result shows an amazing stats-

why it's worth looking at NoFollow links
Why it’s worth looking at NoFollow links


From that study, we learn too many do-follows is not good for site backlinks health.

Clearly, too many do-follows links with Exact Keyword Matched anchor text signal Google of Unnatural behavior. And this leads to punishment.

Few more points on How No-Follow Links Can Actually Bring Value-

On Moz, Nicole Kohler Wrote,

                                       “one nofollow link directly led to profit.

                                     a + e = p

                                             Awareness + engagement = profit.”

Read More On Moz- The Hidden Power of Nofollow Links

I would highly recommend that do not build just do-follow links. It may trigger unnatural spammy links which is certainly not good. SEOs shouldn’t focus only on No-Follow & Do-Follow Links. Again, I want to remind of this article on LinkedIn- How Buyer’s Perspective Can Be The Difference!

It will help you understand better about building strategy for any challenge.

I would also recommend every SEOs to forget about exact matched anchor text. Google wants your site to contribute something for users on the web.

It is very important to be able to connect every algorithm updates to learn SEO. Every new update relates to the previous update. Today I’m going to discuss On-Page Optimization for Local Businesses.

What You Will Learn from This Post-

  • Things to consider when it comes to On-Page Optimization.
  • Best practices
  • Examples

SEO has become very competitive industry for almost all type of market. It has become obvious for business owners to stay updated with the latest trends.

You will find many people saying “SEO is Dead or SEO Doesn’t Work

I loved this quote from Bill Slawski, President and Founder of SEO by the Sea.

SEO is changing in ways that can reach more people and help them (Owners) be more successful.

If you are a local business owner or Local SEO professional, you must focus on these few things to dominate local search rank.

  • Technical SEO: On-Page Optimization
  • Off-Page Optimization: Reputation Building

A Technical On-Page SEO Checklist For Local Businesses

  • Optimize Website Structure
  • Sign-Up to Google Webmaster Tool
  • Sign up to Google Analytics
  • Optimize Site Speed & Mobile Friendliness
  • SSL Certificate
  • Error Response Codes
  • Sitemaps
  • Accelerated Mobile Pages
  • URL Structure
  • Internal Linking Structure
  • Schema Markup Setup with Trusted Rich Snippets Data
  • Setup Navigation Schema
  • Title Tags
  • Meta Descriptions
  • Headlines
  • Optimize Content for Near Me and Voice Searches
  • Add NAP on the Website
  • Embed Google Maps
  • Image Optimization
  • Add Testimonial or Reviews on the Website
  • Social Media Optimization and Integration

Optimize Website Structure for Multi-Location Business

For multi-location business optimizing the website structure is the hardest thing to do. Many SEO Experts would tell you to have different website for each location. Some of them will suggest having one Brand Website with different location specific landing page.


 Sign-Up to Google Webmaster Tool

By Google Search Console, you can monitor site’s performance, identify issues and monitor backlinks. Few things you should setup and optimize from Google Search Console.

  • Submit Sitemap
  • Check Crawl Errors
  • “Use Fetch as Google” to Get Indexed First
  • Set Targeted Country in “International Targeting”
  • Check Index Status
  • Check Mobile Usability
  • Check Robots.txt Tester to Find out Any Errors
  • Search Analytic to Analyze your performance on Google Search
  • Check “Links to Your Site” to Analyze Domains linked to your site
  • Check HTML Improvements Section to detect any potential issues with content on your pages, including duplicate, missing, or problematic title tags or Meta descriptions.
  • Structured Data
  • Rich Cards- Fix errors in your rich cards or enhance your cards
  • Data Highlighter- Highlight Your Structured Data Directly from GSC

Sign Up On Google Analytic

Every Site owner should sign up with this great free tool by Google.  By this tool, you can monitor User Behavior, Real-Time Audiences, Locations, Traffic Sources, Demographic Insight, and many mores. It will take days to explain everything. Here’s Google Analytics for Beginners

Optimize Site Speed & Mobile Friendliness

Every day, more than 95% of peoples are searching online to buy a products or service. And it’s gradually increasing.  SEJ Reported last year that nearly 60% of searches are now from mobile devices. Site Speed hurt your sites performance for both Desktop and Mobile. To improve the User Experience, it’s an essential part of technical SEO. 

SSL Certificate

Google announced that having an SSL Certificate is the easiest thing site owners can do to boost SEO ranking. Read More- HTTPS as a ranking signal

Error Response Codes

Webmasters should check Error Response Codes like 400, 403, 404, 500 and 503. This needs to be fixed. Create 3XX Redirection from 4XXX or 5XXX errors.

Schema Markup Setup with Trusted Rich Snippets Data

After the “Fred” update Google is faun to penalized unrelated schema and fake reviews. Google is becoming cleaner every day.  With the Machine-Learning Algorithm Its too risky to post fake reviews and showing rich snippets data.

Setup Site Navigation Schema

                 By creating and submitting site navigation schema you can have a great chance to show important links for the brand search.

Title Tags

                  Meta Title Tags is going to be important and tricky. Many studies showed that, Google follow first come first serve basis. That means, when you are going to write the Meta title make sure you try to use the keyword at the beginning of the sentence. Caution- Do not ever thinks about keyword stuffing.

Meta Descriptions

      Write useful and keyword rich unique meta description for every pages. Always try to use Semantic keywords. It is best to keep meta descriptions long enough that they’re sufficiently descriptive, but shorter than that 160-character limit. End with a “Call to Action”


As always, headlines are important for SEO all the time. According to Google Webmaster Guidelines, A Page should contain only one H1 tag and should be focused the main service or products you are offering. Then the priorities go on as H2, H3, and H4…H6.

Optimize Content for Near Me and Voice Searches

Since more and more peoples are using tablets or mobile devices to find products or services online. People also search for products or services including their location such as “Dentist in New York” or “Dentist near me” or “Dentist”. Search Engines provide the most accurate results based on your location.

What about the voice search? Would you search using “Dentist in New York” or something like this “where is the dentist near me” …


Make sure you add your Business Name, Address, and Phone.  Adding Business Hours and Email address will be better for UX.

NAP(Name, Address, Phone)

Embed Google Maps

By adding a Google Maps for your location on the website will increase the user experience. 

Google Maps Intregration

Add Testimonial or Reviews on the Website

Adding or Embedding customer’s reviews/testimonial on the website will add an extra special option for your customers.  I’m talking about something like this:

Customer Testimonials

Image Optimization

Google only understand images when you input some information on the meta data of each images. By adding alt text, you can even ranked for image search. Always try to use the related Semantic keywords.


Having an accurate Sitemaps help search engines to index your website content.

Accelerated Mobile Pages(AMP)

By having an AMP version of your blog can increase user intent. But not much effect for Local business.

URL Structure

Adding targeted keyword within the URL can helps for better SERPs. Google recommended that the first 3-5 words in a URL are given more weight. Read this Guide by Rand to learn more about this-Pagination: Best Practices for SEO & User Experience.

Internal Linking Structure

Internal link helps users to follow more pages, learning new things about your product/services. It helps to improve the dwell time. Dwell time helps to increase the trusts of your site in the eyes of Google.

Using related external links within your posts helps Google to understand the niche of your content. Using HQ related links within a post can improve the value of your article as good neighborhood links. Good neighborhood links transfer their good impressions to your link.

Social Media Optimization and Integration

Social Signals can help on improving SERPs. I believe “Everything is Connected”. 

  1. Quality Content + Low Bounce Rate + Faster Load Time+ Longer Dwell Time—>>>Good UX
  1. UX + Backlinks+ CTR + Social Signal—–>>>SERPs

I think, I’ve covered everything which will be helpful to do Local SEO in 2018.

On-Page Optimization is one of the most important thing every website owner must do it properly. While On-Page Optimization ensures the site usability, Off-Page Optimization helps to build online reputation for both traditional SEO and Local SEO. This is where these two marketing strategy correlates.

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Image Credit- LinksManagement

Every day of the last eight years has been a thrilling experience in my career as an SEO professional. Regular case studies, keeping up with Google updates and the challenge of finding new digital marketing strategies kept me motivated and made my work really exciting. There is no alternative to evolving with the algorithm updates for both beginners and veterans. Here, I’m going to explain the most important digital marketing trends in 2018 and beyond which will be the key to success in the Machine Learning Algorithm era.

SEO Trends 2018 – “Relevance” is the Key to Success

In 2018the Google machine learning algorithm (artificial intelligence) will collect more data about relevance, i.e. being more focused on user experience. This will be the most important thing to consider for generating great and relevant content and links.

How & Why Relevance is The Latest Digital Marketing Trends in 2018 and Beyond?

I have deduced these two relations to help you understand how google machine learning algorithm will rank a certain site on the search results.

  1. Quality Content + Low Bounce Rate + Faster Load Time + Longer Dwell Time—>>>Good UX (User Experience)
  2. UX + Backlinks+ CTR + Social Signal—–>>>SERPs (Search Engine Result Page)

These relations are not based on any Google ranking factors. All of these have eithe direct or indirect influence on Google rankings.

SEO Trends 2018
Peter Morville, a pioneer in the UX

There are seven factors that describe User Experience, according to Peter Morville, a pioneer in the UX (User-Experience) field:

  • Useful
  • Usable
  • Findable
  • Credible
  • Desirable
  • Accessible
  • Valuable



To understand my relationships, first you need to know about User Experience(UX) to make the connection between each part.

In Case Of Relationship #1

Content, Load Time, Dwell Time and Bounce Rate relate to each other.


To understand my relations , first you need to know about the user experience to make the connection between each part.

Quality Content- A piece of content on a webpage that actually provides the information an user is looking for.
Low Bounce Rate- Let’s not assume that the user found the information he/she was looking for. What if that user couldn’t find the information? Certainly, he/she will bounce back to the search results or any other website.

Amelia Willson, Owner at AWCopywriting wrote an article titled Reasons Your Website Can Have a High Bounce Rate. That article will show you some reasons like low-quality content, slower load time, misleading meta title or description, and the list goes on..

Faster Load Time- Faster load time is very important. Starting in July 2018, Google will finally use mobile page speed as a ranking factor in their mobile search results. Back in 2010, Google said page speed was a ranking factor but it “was focused on desktop searches” only. What If your site takes a bit of extra time to load? Users will leave your site immediately and certainly increase the bounce rate.
Longer Dwell Time- Dwell time and bounce rate are interconnected! Why should we care about it anyway? Is dwell time a Google ranking factor?
Well, I don’t care if bounce rate or dwell time is a ranking factor or not. As an SEO professional, I strongly believe in the Google algorithm’s root purpose, and it’s none other than serving the users.

In late 2017, the head of Google Brain, Nick Frost, said this at a conference:

Google is now integrating machine learning into [the process of figuring out what the relationship between a search and the best page for that search is]. So then training models on when someone clicks on a page and stays on that page, when they go back or when they and trying to figure out exactly on that relationship.

Nick Frost, Head of Google Brain

Why do we have to wait for confirmation about anything like ranking factors? Come on SEOs, We’re living in the 21st century where AI is becoming popular day by day, so why not think of yourself as a giant program?

Top 6 Points to Remember About Google’s Machine Learning Algorithm System

  • Google is trying to replicate the human brain.
  • The only difference is average human brain can’t retrieve all of its memory, but Google’s brain can.
  • Who made Google? Humans!!!
  • Think what you would do if you could remember everything like a hard drive.
  • How would you categories data?
  • How would you prioritize?
  • Now, connect those points as if you have quality user-friendly content, low bounce rate, faster load time, and longer dwell time, all of which means GOOD USER EXPERIENCE(UX).

So, Quality Content + Low Bounce Rate + Faster Load Time + Longer Dwell Time—>>>Good UX. This relation perfectly explains the purpose of User Experience (UX).

In Case Of Relationship #2

Backlinks: Backlinks are always an important ranking signal, but now relevance has become the most important thing every SEO must follow. The Google Search Quality Evaluators Guidelines clearly indicated that-

Use reputation research to find out what real users, as well as experts, think about a website. Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website.

News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations can all be sources of reputation information. Look for independent, credible sources of information.

It’s clearly indicated that “Reputation Research” means finding references from credible sources! Google actually does the reputation research,h and for what? Certainly for good user experience! 


How Can You Be Sure If a Link Is Relevant or Not?

According to a stellar SEO Article, a good link comes from a site with:

  • A thorough editorial review process even it can be a blog comment
  • A healthy link profile of its own
  • A natural anchor text profile ( I recommend zero Exact Match Keywords for Anchor Text Backlink)
  • Strong keyword rankings specially for long-tail keywords
  • A reasonable amount of organic traffic
  • Relevant & Quality on-site content
  • If they are willing to link to other relevant sources even though the visitors are leaving their site i.e site admins/webmasters can include any link if it can bring good value for users. In short, willing to loose your visitors for users if needed.
In Addition, Ask Yourself Two Questions
  1. Is the content related to the page you are going to build the link for?
  2. Can that link bring value to the users?

I’m sure if you know those answers, then you don’t have to worry about the DA or DR. These are third-party metrics which can give you some idea, but learning from the root is always best.

Click-Through Rate (CTR)

A SERP (search engine results page) click–through rate (CTR) is the ratio of the number of times a search listing was clicked to the number of times it was displayed to searchers.

In short, If you are using a user-oriented, attractive meta title and meta description, and the listing is ranked on the first page of Google SERPs, then it will definitely help to improve CTR. But any misleading meta title or description for SEO purposes can backfire. For example, misleading meta tags can increase the bounce rate, and you know what happens then. Since CTR is a Google ranking factor, as SEO we must optimize our content with user experience in mind.

Social Signal

Look at Danny Sullivan’s Search Engine Watch Article for which Sullivan had spoken directly with Bing and Google in order to learn how two search engines look at social signals as a ranking factor. This shows, social signals have indirect effects on SERPs.

Are Facebook and Twitter Signals Part of the Google Ranking Algorithms?

Here’s a YouTube video by Matt Cutts:

I’ve seen many businesses or websites rank on the first page of Google without any social presence. But it’s obvious that AI collects data from user activity on different social sites and implements the machine learning algorithm to provide the best results (the purpose of machine learning algorithm).

Let’s connect each of those points—UX, Backlinks, CTR, and Social Signal.

Now, does that second equation (UX + Backlinks+ CTR + Social Signal—–>>>SERPs) make sense? I think the answer is yes. 

Final Words
We already saw the SEMrush Recent Case Study About the Ranking Factors 2017
2 Fundamental Relations Which Explain Top Digital Marketing Trends 2018
SEMrush Recent Case Study About the Ranking Factors 2017

When SEMrush published that study, there was a little argument about the #1 ranking factor “Direct Website Visits.”

Best thing is, I was certain that SEMrush study was telling the hard truth. My point is that the Google machine learning algorithm is learning new things every day by collecting and analyzing different sets of data on user behaviors.

As I always say, “Everything is connected.”  Now it’s your turn to connect the dots and work your way to getting better SERPs.
Let me know your opinion or question in the comment below. Please share my article if you think it’s worth enough to share!

Following up my Recent Post “Relevance Will Be the Key to Success in SEO for 2018”.

In Today’s post I am focusing on Linkbuilding.

When it comes to Linkbuilding, most SEOs always look for high DA or high DR irrespective of relevance.

“Quantity Doesn’t Matter, Quality is”

Do you think building links from high DA or DR will boost your ranking?

If yes, well, You need to think twice!

There are many third party metrics that you can use to boost your link building speed (Saving some time). But, I highly recommend you not to rely completely on DA or DR or any other metrics. They may help you now, but in the long run the influence will diminish.

In the Machine Learning Era Google AI will always look for relevant data or information.

  • When it comes to Content, Relevant Content will matter;
  • When it comes to Links, Relevant Links will matter.

Machine Learning Algorithm SEO

Now, How to Determine the Relevance of a Link? Era

To determine the quality and relevance I would focus on these points-

  1. Check the Backlink Source if it is
  • publishing related content that can be connected with your content?
  • using #SRT (Semantically Related Terms) or #LSI Keywords (Both target the same thing)?
  • receiving reasonable amount of organic traffic?
  • copying others’ content?

2. Can that link bring traffic to your site?

3. Do they publish new content through Editorial Review Process?

4. Look for External links and check their content. Is it relevant?

SEO is a long-term game and good SEO do not stop when their site starting to show.

Patience and Consistency is very important for both Business Owners and SEO Professionals.

Do you have any question in mind? Shoot in the comment below!

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