White hat SEO strategy is the way of optimizing a website by focusing mostly on human audience to improve User-Experience or meet User-Intent by providing a smoother journey while following the search engines rules and regulation properly. White hat strategy is used with a long-term goal for a smooth growth.
On the Other Hand, the purpose of Black hat strategy is to manipulate Search Engine Rankings for quick gains without any future plans and there is no focus on providing better user experience & better service.
SEO is all about research and implementation for improvements to present a better user experience (UX). Our process:
Checkout our portfolio page for some of our most recent results.
It depends. Firstly, SEO is a non-stop process even though its hard for business owners to continue doing SEO. We divide this period by 4 checkpoints.
Google Penguin Update
Google Penguin Update