SEO FAQ- Frequently Asked Questions for Business Owners Before Hiring an SEO Professional or SEO Agency

Here are some Frequently Asked Questions about SEO that we generally encounter from businesses or companies.

What is White-Hat or Black-Hat SEO Strategy?

White hat SEO strategy is the way of optimizing a website by focusing mostly on human audience to improve User-Experience or meet User-Intent by providing a smoother journey while following the search engines rules and regulation properly. White hat strategy is used with a long-term goal for a smooth growth.

On the Other Hand, the purpose of Black hat strategy is to manipulate Search Engine Rankings for quick gains without any future plans and there is no focus on providing better user experience & better service.

Can you guarantee that our site will rank #1 for a major search term?

No we can’t. Even if we could, it would be very unprofessional. No one can guarantee you #1 rankings. If anyone does that, run away from them.

What’s the process of improving my Search Engine Visibility?

SEO is all about research and implementation for improvements to present a better user experience (UX). Our process:

  • Determination of Goals and Expectations
  • Analysis of competitors website and their marketing strategy
  • Site SEO audit
  • Keyword resaerch
  • Strategic SEO planning
  • Technical On-Page Optimization
  • Content Marketing Strategy
  • Off-Page Optimization Strategy (Linkbuilding)

Can you share some of your previous results? And What have you done for them?

Checkout our portfolio page for some of our most recent results.

How often would you send me progress report?

It depends on your budget. By default, we send monthly progress report.

How long it will take?

It depends. Firstly, SEO is a non-stop process even though its hard for business owners to continue doing SEO. We divide this period by 4 checkpoints.

  1. Checkpoint 1: After the first month
  2. Checkpoint 2: After the three months
  3. Checkpoint 3: After the six months
  4. Checkpoint 4: After one year

Is SEO itself enough? or Do I need to do Social Media Marketing (SMM) and PPC as well?

It depends. Let’s say you are a new brand and looking to grow your sales quickly then SEO won’t be effective for you. In this case, you should focus on paid advertising (Google Ads or Social Media Advertising).

Do you offer any monthly package?

We do not offer any pre-determined package. For every website, we first do a quick review and then give a custom proposal.

Do you follow Google’s best practices?

If you work with us you don’t have to worry about Google Algorithm Updates at all.

When was the last time Google updated their core algorithm?

Google updated their core algorithm in September 2018.  Many websites lost their traffic due to this update. Read this article to learn more about this upadate.

What is Google Hummingbird update?

Hummingbird is the new algorithm, which is made up of more than 200 factors that can affect ranking and search. It is designed to focus on the meaning of a phrase, rather than individual keywords.

What is Google Fred Update?

Google Fred Update targets black-hat techniques such as aggressive ads, pop ups, thin content. Overall, it targets the websites with bad user experience (UX).

What Does Google Pigeon Update Do?

Google Pigeon update is focused on Google Local Search Rankings (Maps rankings for local businesses). It’s goal is to provide more useful, relevant and accurate local search results.

What’s the name of Google algorithm update to prevent spam link building practices?

Google Penguin Update

What’s the name of Google algorithm update to prevent spam link building practices?

Google Penguin Update

What’s the name of the Google algorithm update to reduce the prevalence of low-quality, thin content?

Google Panda Update