The Most Effective and Time Saving Ways to Do Local SEO Keyword Research

Sharing is Caring!

When you start a Local SEO campaign the first and foremost thing to consider is finding the right keywords. If you don’t know what you are doing then it will be a nightmare. In this article I’m going to share my personal strategy of finding the perfect local seo keywords. It’s super easy and efficient. Keep reading!

Major Things to Focus

  • Target Long-Tail Keywords
  • Use LSI Keywords
  • Steal Your Competitor Keywords

When you search online about keyword research tools you will find many free or paid tools. I  personally prefer SEMrush and Google Adwords Keyword Planner.

Best Trick to Steal Your Competitors’ Keywords

Well, If you can’t steal your competitors’ keyword then what’s the meaning of doing keyword research? To beat any competition, you need to first find out what they are doing and how. How they are growing by Local SEO?

I highly recommend you to use SEMrush. With the free Version you can find some keywords but it’s not enough. The good news is SEMrush offers 7-day money back guarantee! So, use this option if you can’t afford to have the full paid version. 7 days is more than enough to get ready for your online marketing campaign.

How to Use SEMrush for Stealing Your Competitors’ Keyword?

  • Find the Top 5 Competitors
  • Go to SEMrush
  • In the Tools you will find Domain Overview Option
  • Now Search and Check

You will see something like this-

How to check domain status in SEMrushThese are the keywords Pure Movers getting their traffics from.  When you click on “View Full Report” you will find the rest of the potential keywords. Pick out the branded keywords of the competitor like “pure movers” and the rest is yours to take.

Top Organic Keyword Search volumeNow, I think you’ve the complete idea about using SEMrush for stealing your competitors keyword.

How to Use Google Adwords Keyword Planner for Local SEO Keywords?

Google Adwords tool is free and you can easily personalize your search. It is the best local search volume tool to find the perfect location based keywords. Simply follow this process-

  • Go to Google Adwords Keyword Planner
  • Fill Up the First Form “Find new keywords using website, category, phrase and targeted cities ”Google Adwords Keyword Planner
  • Then Click on Get Ideas.
  • After that you will see something like this which is only for the targeted city.Keywords Idea

If you follow those steps, I’m sure you will have a list of keywords in your hand. Now, It’s time to find the LSI keywords. This is one of the most important things that you must do.

What are LSI Keywords?

The full meaning of LSI is Latent Semantic Indexing. LSI keywords are related to your main keywords which helps to connect your content and give it more context for both the search engines and users.

For example, let’s assume “movers” is the main term you want to rank locally (let’s say los angeles). What I do is use Google Location Changer tool to find the most related LSI keywords locally.

Google Search Location ChangerIn the location field you can use your targeted city then search.

LSI Keywords for Local SEOSee that related searches to “Movers”? Those related terms are highly valuable LSI keywords for optimizing your content.

Every local business owners should take Local SEO very seriously to grow their business locally. Read this article about why local seo is important .

Now, I’m sure you have a handy list of potential keywords and ready to roll. Don’t be too specific when choosing the keywords. Use wide variety of keywords ranging from branded and non branded small keywords to long tail and various LSI keywords. It will be effective in the long run.

If you have any questions let me know in the comment below.

Sharing is Caring!


  • Mary



    SEO is really my weakness. Thank you for this article.

  • Betty Zhou

    Betty Zhou


    Great research and excellent composition on time-saving ways for local SEO keywords research. I found the style of writing and the content very refreshing, with a really good vibe.

  • בנייה וקידום אתרים

    בנייה וקידום אתרים


    I simply desired to thank you very much all over again. I am not sure the things that I would’ve followed without those techniques contributed by you relating to that theme. It has been a real intimidating concern for me personally, nevertheless viewing a professional way you processed that took me to weep with happiness. Extremely happier for this work and thus sincerely hope you realize what an amazing job you were providing instructing most people through your blog post. I am certain you haven’t come across all of us.

  • Anynymous User

    Anynymous User


    Very nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again very soon!

Leave a Reply

Your email address will not be published. Required fields are marked *
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>